The Alapon project was designed to inspire and educate Rohingya adolescents—both girls and boys—through engaging short promotional videos. Commissioned by World Vision Bangladesh, Artcom BD developed a set of culturally sensitive, visually appealing, and emotionally resonant videos that encourage positive behavior, gender awareness, and self-expression among young Rohingya communities living in the camps.
The videos serve as an extension of the Alapon initiative—an interactive communication platform aiming to strengthen social and emotional skills among displaced youth while promoting hope, learning, and resilience.
To engage Rohingya teenagers with creative, age-appropriate visual content.
To promote positive gender attitudes and mutual respect between girls and boys.
To build awareness on personal safety, emotional wellbeing, and community harmony.
To support the Alapon initiative’s broader mission of psychosocial development and child protection.
Artcom BD developed the Alapon promotional videos through a research-informed and participatory process. The creative team ensured every element—from language, dress, and music to storytelling tone—was adapted to the cultural and emotional context of Rohingya youth.
By combining motion graphics, real-life visuals, and character-driven storytelling, the videos deliver strong emotional connections and easy-to-understand messages that resonate with young viewers while maintaining respect for their identity and faith.
Script development aligned with Alapon program goals.
Multilingual video adaptation (Rohingya, Bangla, and English versions).
Voiceover and music production using youth-friendly and culturally appropriate tones.
Integration of gender-balanced representation and positive role models.
Delivery of multiple short-format videos optimized for field screenings and mobile sharing.
The Alapon promotional videos became key tools for community facilitators and program officers, helping them engage adolescents during awareness sessions, workshops, and peer discussions.
Through these visuals, young Rohingya audiences were able to see themselves represented positively—as capable, thoughtful individuals ready to contribute to their community’s future.
The project demonstrated the transformative power of storytelling and creative media in humanitarian communication.
Creative Direction & Production: Artcom BD Team
Client: World Vision Bangladesh
Language Versions: Rohingya, Bangla, English
Format: Short Promotional Video Series
The Alapon project was designed to inspire and educate Rohingya adolescents—both girls and boys—through engaging short promotional videos. Commissioned by World Vision Bangladesh, Artcom BD developed a set of culturally sensitive, visually appealing, and emotionally resonant videos that encourage positive behavior, gender awareness, and self-expression among young Rohingya communities living in the camps.
The videos serve as an extension of the Alapon initiative—an interactive communication platform aiming to strengthen social and emotional skills among displaced youth while promoting hope, learning, and resilience.
To engage Rohingya teenagers with creative, age-appropriate visual content.
To promote positive gender attitudes and mutual respect between girls and boys.
To build awareness on personal safety, emotional wellbeing, and community harmony.
To support the Alapon initiative’s broader mission of psychosocial development and child protection.
Artcom BD developed the Alapon promotional videos through a research-informed and participatory process. The creative team ensured every element—from language, dress, and music to storytelling tone—was adapted to the cultural and emotional context of Rohingya youth.
By combining motion graphics, real-life visuals, and character-driven storytelling, the videos deliver strong emotional connections and easy-to-understand messages that resonate with young viewers while maintaining respect for their identity and faith.
Script development aligned with Alapon program goals.
Multilingual video adaptation (Rohingya, Bangla, and English versions).
Voiceover and music production using youth-friendly and culturally appropriate tones.
Integration of gender-balanced representation and positive role models.
Delivery of multiple short-format videos optimized for field screenings and mobile sharing.
The Alapon promotional videos became key tools for community facilitators and program officers, helping them engage adolescents during awareness sessions, workshops, and peer discussions.
Through these visuals, young Rohingya audiences were able to see themselves represented positively—as capable, thoughtful individuals ready to contribute to their community’s future.
The project demonstrated the transformative power of storytelling and creative media in humanitarian communication.
Creative Direction & Production: Artcom BD Team
Client: World Vision Bangladesh
Language Versions: Rohingya, Bangla, English
Format: Short Promotional Video Series
The Alapon project was designed to inspire and educate Rohingya adolescents—both girls and boys—through engaging short promotional videos. Commissioned by World Vision Bangladesh, Artcom BD developed a set of culturally sensitive, visually appealing, and emotionally resonant videos that encourage positive behavior, gender awareness, and self-expression among young Rohingya communities living in the camps.
The videos serve as an extension of the Alapon initiative—an interactive communication platform aiming to strengthen social and emotional skills among displaced youth while promoting hope, learning, and resilience.
To engage Rohingya teenagers with creative, age-appropriate visual content.
To promote positive gender attitudes and mutual respect between girls and boys.
To build awareness on personal safety, emotional wellbeing, and community harmony.
To support the Alapon initiative’s broader mission of psychosocial development and child protection.
Artcom BD developed the Alapon promotional videos through a research-informed and participatory process. The creative team ensured every element—from language, dress, and music to storytelling tone—was adapted to the cultural and emotional context of Rohingya youth.
By combining motion graphics, real-life visuals, and character-driven storytelling, the videos deliver strong emotional connections and easy-to-understand messages that resonate with young viewers while maintaining respect for their identity and faith.
Script development aligned with Alapon program goals.
Multilingual video adaptation (Rohingya, Bangla, and English versions).
Voiceover and music production using youth-friendly and culturally appropriate tones.
Integration of gender-balanced representation and positive role models.
Delivery of multiple short-format videos optimized for field screenings and mobile sharing.
The Alapon promotional videos became key tools for community facilitators and program officers, helping them engage adolescents during awareness sessions, workshops, and peer discussions.
Through these visuals, young Rohingya audiences were able to see themselves represented positively—as capable, thoughtful individuals ready to contribute to their community’s future.
The project demonstrated the transformative power of storytelling and creative media in humanitarian communication.
Creative Direction & Production: Artcom BD Team
Client: World Vision Bangladesh
Language Versions: Rohingya, Bangla, English
Format: Short Promotional Video Series
The Alapon project was designed to inspire and educate Rohingya adolescents—both girls and boys—through engaging short promotional videos. Commissioned by World Vision Bangladesh, Artcom BD developed a set of culturally sensitive, visually appealing, and emotionally resonant videos that encourage positive behavior, gender awareness, and self-expression among young Rohingya communities living in the camps.
The videos serve as an extension of the Alapon initiative—an interactive communication platform aiming to strengthen social and emotional skills among displaced youth while promoting hope, learning, and resilience.
To engage Rohingya teenagers with creative, age-appropriate visual content.
To promote positive gender attitudes and mutual respect between girls and boys.
To build awareness on personal safety, emotional wellbeing, and community harmony.
To support the Alapon initiative’s broader mission of psychosocial development and child protection.
Artcom BD developed the Alapon promotional videos through a research-informed and participatory process. The creative team ensured every element—from language, dress, and music to storytelling tone—was adapted to the cultural and emotional context of Rohingya youth.
By combining motion graphics, real-life visuals, and character-driven storytelling, the videos deliver strong emotional connections and easy-to-understand messages that resonate with young viewers while maintaining respect for their identity and faith.
Script development aligned with Alapon program goals.
Multilingual video adaptation (Rohingya, Bangla, and English versions).
Voiceover and music production using youth-friendly and culturally appropriate tones.
Integration of gender-balanced representation and positive role models.
Delivery of multiple short-format videos optimized for field screenings and mobile sharing.
The Alapon promotional videos became key tools for community facilitators and program officers, helping them engage adolescents during awareness sessions, workshops, and peer discussions.
Through these visuals, young Rohingya audiences were able to see themselves represented positively—as capable, thoughtful individuals ready to contribute to their community’s future.
The project demonstrated the transformative power of storytelling and creative media in humanitarian communication.
Creative Direction & Production: Artcom BD Team
Client: World Vision Bangladesh
Language Versions: Rohingya, Bangla, English
Format: Short Promotional Video Series